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How verified foot traffic actually works

By Brad Cowdrey, Founder & CEO, Eveoy · May 11, 2026

A short, honest walkthrough of how Eveoy turns a stranger in your target market into a paying visitor at your door.

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A short, honest walkthrough of how Eveoy turns a stranger in your target market into a paying visitor at your door.

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Let me walk you through one Eveoy customer, end to end. Her name is real. We won't use it. Let's call her Maria. Maria lives in Santa Monica, CA. She signed up for Eveoy six months ago, after a friend told her about it. She made a profile. She told us where she lives, what she likes, what kinds of stores she'd want to visit. A few weeks later, a brand we'd never worked with posted a request in our app. They wanted 40 real customers (women, 25 to 45, who lived near their Santa Monica flagship) to visit the store, stay 15 minutes, browse the new spring collection, and take photos. Our system matched 47 women to that request. Maria was one of them. She tapped "yes" in the app. We sent her the brand's instructions: where to go, when to go, what to look for. Tuesday afternoon, Maria drove to the store. Our app verified she was physically there (GPS confirmed). She walked in. She browsed for 22 minutes. She tried on a sweater. She bought it. She took two photos: one of the store interior, one of her with the sweater. She left. Our system pinged the brand: Maria visited. Here are her photos. Here is the timestamp. Here is the duration. The brand paid $24.99. Maria got paid for her time. The brand got a real customer, a real sale, and two real photos they now own forever. That's the whole transaction. If Maria hadn't shown up (if her car had broken down, if she'd gotten sick, if she'd forgotten), the brand would have been refunded automatically. We don't bill for no shows. Ever. Some brands want the receipt to go one step further. They upgrade: the receipt isn't issued until Maria walks in, stays 15 minutes, AND makes a purchase. Same $24.99. Same auto refund. The proof point gets tighter, and the photos carry the same weight. You'll notice what's not in this story: There's no impression. There's no click. There's no influencer. There's no agency. There's no campaign report. There's no follow up meeting to "look at the data." There's a customer. There's a receipt. There's a refund if she doesn't show. That's it. That's the platform. We've done this 20,247 times this year. Same mechanics. Different brands. Different shoppers. Different stores. Every time, the brand gets a receipt, or a refund. That's verified foot traffic. It's not a metric. It's a transaction.

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